Search Engine MarketingSearch Engines can be a great source of leads for your website. However, proper search engine marketing is complex. Search engine optimization is often incorrectly implemented or not implemented at all. Search engine marketing is further complicated by the multitudes of "search engine optimizers" that promise to get your website high placement, yet in the end just waste your time and money while producing little additional traffic. Search engines offer a complex mix of tools including: organic (free) placement, pay-per-click, directory listings, guaranteed feeds and more. A website's link popularity, number of pages, age, page coding and numerous other attributes add to search engine marketing assets and complexities. A company's offerings, target demographics and methods of conversion also play a critical role in successful search engine marketing. Additionally, search engine marketing must be properly balanced as not to hurt other website marketing channels. Our search engine marketing experts can help you capture the leads your website has been missing and will do it in a way that will guarantee a positive return on investment. |
